Marketing My Artisan Jewellery Business

“How to Stop Social Media Taking Over Your Day

  • ONLY SHARE WHAT IS SAFE TO SHARE – Once you connect to people outside your close friends and family you need to restrict the information you place in these networks. If in doubt, keep it to yourself.
  • Observe before following.
  • If people are taking too much of your time, drop them, and do not feel any guilt about it. There are no rules that say you have to follow everyone who follows you!
  • Pick your venues and do not try to be active in all of them.
  • Do not take part in time-wasting activities, such as quizzes and zombie games.
  • Set Social Media time and log off when that time is over.
  • Grow your network selectively and steadily – Learn how much activity you can manage.
  • Use tools where appropriate.

Turn off beeps and popup message alerts, they just take you away from work. In my case using TweetDeck has helped me a great deal (when the thing doesn’t freeze on me) because it puts front and center the most important stuff while keeping less priority stuff accessible.”    ~excerpt from

There’s more where that came from but I’ll let you go through it yourself.

There are a bazzzillion companies out there, at least it feels like a bazzzillion, selling you stuff you can do for FREE.  I agree that, if you can afford it, they will bring the job back on time and within budget. But you need to know so much just to pick the successful candidate company. And you run the risk of being taken for a ride you can’t afford.

That has been my bete noire: I trusted the wrong people and I’m in the hole now. It’s a deep hole, too.

I subscribe to the philosophy of  the Renaissance Wo/Man:  be the expert of only one thing:   knowing where you can get the answers to your questions. That will make you an expert of everything.

The answer? Here are my do’s and don’ts:

Do the research yourself.  Hunt up as many forums on the subject and ask questions. Check out Google Asks and Yahoo Asks.

Do ask questions.

Do as much as you can yourself.

My Biggest DO? DO use the common sense you were given at birth.

Don’t  hire the first company that reaches you.

Don’t believe that only they can do things you are perfectly capable of doing yourself.

There is so much to know that it is easy to become frozen, not knowing where you should take your first step.  It can be overwhelming. Each evening, before closing down for the day, decide what your goal for tomorrow will be.  Scribble a quick reminder on your computer so you can get to work on that goal even before you finish your first coffee.  

Now, focus on that one thing.  There will be lots of things to distract you but always come back to that one goal. If achieving that goal will take several days, then stick with that goal until it is completed.

Send yourself a ‘status report’ at the end of each business day. Read it the next morning while wearing your ‘CEO Hat.’ 

Stay Focussed.


‘Knowledge is Power.’

‘Knowledge is Power.’ Important for artisan jewellery designers, or people who make glass jewellery as a hobby, the more you know the better you’ll do.  The more experience you have the better you’ll do.

Focus for the Day:  Well, today’s focus is on social marketing. I am researching organic marketing (that, by any other name is social marketing) online. I found an article about getting noticed. 

I found it on  a site offering jewellery lessons and articles. Sign up on this site is FREE. I love things that are FREE.

Well, anyway, on this free site I found an article by BobbiWired about getting all your hard work noticed. She has a great long list of sites on which to post, some better than others, and she makes the point that you don’t just set up a tiny account: you link every single site you have to each and every one of the viral marketing (ANOTHER name for Social Marketing) sites. It grows, like a virus only much nicer, ergo Viral Marketing.

The article is organic marketing because it is geared to us, the everyday garden variety people, by everyday garden variety people.

And the comments! Worth reading by the way, because questions are asked and answered and new leads are offered at no cost. That’s people being sociable.

Read, learn, monitor, and you can be more successful with your artisan jewellery sales.

Lampwork and Beads

Depressed? or happy?

Last week my ties with Stores OnLine, my Lampwork and Beads glass bead artisan jewellery website host, were severed.

What I know now is significantly more than what I knew when I first signed on with Stores OnLine. I had found Stores OnLine lacking more and more as time went on. It’s only my opinion and other webmaestros will argue the point with me. And that is as it should be.

For me, it was time to move on.

Now, my lineup is: (#0), (#o), and this blog,  I visit several forums and I still write articles at eHow and Articles Base, too.

The artisan jewellery that was listed at Lampwork and Beads is gradually being moved to my Glass0Beads (#0, not letter) e-shoppe.
It is at Etsy that I am a member of the eSMArts Guild team. The membershipof this  Guild is  Social Marketing Artisans.

And it is this Guild that opened the doors on our Etsy shoppe a short while ago. The eSMArts shoppe  donates money from sales to people and organizations needing a helping hand.

When I review my activities I realize I have quite enough on my plate for now.  I think I’ll just rest on my laurels until after Christmas : kind of a Christmas gift to me from myself.

Now go and check out the eSMArts shoppe:  everything there is made by hand with close attention to the quality of the articles. There is much more there than glass bead artisan jewellery and everything is unique and handmade.

Merry Merry and Cheery Cheery ~~Hélène  at Glass 0 Beads