‘Knowledge is Power.’

‘Knowledge is Power.’ Important for artisan jewellery designers, or people who make glass jewellery as a hobby, the more you know the better you’ll do.  The more experience you have the better you’ll do.

Focus for the Day:  Well, today’s focus is on social marketing. I am researching organic marketing (that, by any other name is social marketing) online. I found an article about getting noticed. 

I found it on  a site offering jewellery lessons and articles. Sign up on this site is FREE. I love things that are FREE.

Well, anyway, on this free site I found an article by BobbiWired about getting all your hard work noticed. She has a great long list of sites on which to post, some better than others, and she makes the point that you don’t just set up a tiny account: you link every single site you have to each and every one of the viral marketing (ANOTHER name for Social Marketing) sites. It grows, like a virus only much nicer, ergo Viral Marketing.

The article is organic marketing because it is geared to us, the everyday garden variety people, by everyday garden variety people.

And the comments! Worth reading by the way, because questions are asked and answered and new leads are offered at no cost. That’s people being sociable.

Read, learn, monitor, and you can be more successful with your artisan jewellery sales.


FLASH – My Christmas Gift

I got my Christmas present early this year. And it’s just what I wanted.

In September this year I joined a directory of shops where only handmade items could be listed. My shop is Glass0Beads~- the 0 is a number, not a letter o. I added some of my glass bead artisan jewellery on the site. But it went nowhere. It just sat. I had no idea what to do.

Well, I joined a ‘team’ at Etsy but I was very unhappy there: it seemed to have too many backbiters and I didn’t want to be associated with that kind of team.

Then I found THE TEAM to beat all teams. It is a team, or guild, that supports one another while utilizing social marketing practices. You know the kind of thing: I’ll scratch your back if you’ll scratch mine.

Well, still nothing was happening. I had no clue about how to get somebody to buy something – ANYTHING!!

I received some tips on photography from a lovely lady, Anna Lee, at Gahoole Tree.  She was supportive, not what I would consider bossy ~ and I know bossy ~ and patient with my efforts.

Here comes the Christmas present part. Are you ready?

I was invited to work on the management team for this wonderful guild. It has a team shop where monies from your purchases are donated. And the people there advertise not just themselves but other members, too.

I suddenly found myself on Twitter talking about other sites I’ve found that would be of interest to folks. I suddenly found myself with followers. I suddenly found myself actively seeking the work of other team members to twitter about.

And suddenly I found myself  having fun. And it’s been a long time since I’ve had fun. I feel ten feet tall. I was given the task of editing everything the eSMArts Guild team will publish.  That brought me crashing to the earth ~~ in a good way.

My first task is to develop a mailing list of all our team members. And then to invite some of the guild members to write an article.

I sure hope this post will publish: I’ve got a lot of links to other shops in Etsy that really are worth looking at.

And I even have an idea for an opening article myself. As we don’t have a name for our new eSMArts newsletter, we will be running a contest and the winner will receive a gift worth $20.00 (cannot be converted to cash).

We have some really good times ahead of us on the team. There are guidelines to follow that will help anybody, eSMArtie or not, move up the ranks and start making sales. Of course, as with anything, you get out of it what you put into it: no work, no glory.

You and your Etsy shop can become a member of eSMArts by sending an email to the Guild team coordinator ~~> she’s the Big Cheese but her friends call her Anna Lee.

You won’t get anywhere if you don’t take that first step. And you certainly reap what you sow ~ toot the horn for somebody else’s site and pretty soon people will be tooting your horn for you. And if enough people do it, pretty soon your business is going to increase.

Well, that’s what I think.    ~Helene    ~Glass0Beads

I am red faced. I accidently linked to a site that is not a part of the eSMArts Guild team. I’ve made the correction, and thanks for bringing it to my attention, so if you click on one of the links you should be reaching eSMArts members.  I’ve even put me in there a couple of times. Shameless!    ~~H