Social Marketing – 02 11 09 LinkedIn, StumbleUpon

So! Let’s go. This is one artisan jeweller who is making an enormous effort to focus on business.  Why do artisans seem so scatterbrained? Our minds are whirling around like a Whirling  Dervish, with wonderful and beautiful ~ beautiful to this artisan ~ ideas for things to make.

When you look at a tree, do you ask yourself how you could render the tree in your favourite techniques? If I use this bead colour for the leaves and these triangle beads for the trunk of the tree and something pretty in pink around the trunk for those pretty pink flowers, I can do it all as a Dorset Button!

That takes brain space so business stuff ~ the left side of your brain is the logical side ~ gets pushed around to allow more space for all the artsy stuff.  The artsy stuff on the left side of the brain is manipulating my great ideas within a defined space: that is the logical part of the artsy stuff.

With all that going on, is it any wonder that the business acumen suffers so much in the brain of the artisan jewellery designer and manufacturer!?

But today I’ve promised myself I’ll focus on business. Today I am filling out my LinkedIn profile. And, if there is time, I’m moving on to do the same stuff, I mean business, on my StumbleUpon profile.

If there is still time, I’ll be investigating ‘ning’ accounts vs. Blogger vs WordPress for my brand new group, Love Beads. That’s all about beads. I really want to keep this group, still in its infancy, vibrant and a place to go for bead works.

I think I have my work cut out for me. I may be logical and have business skills ~ some skills but not a lot of them. I may be able to reason out a problem put before me.  I may be able to identify what needs doing next. But all that is shoved back to make room for  designing, creating, making and embellishing with glass beads.

Even this post has a better reason than just listening to my thoughts: it is the way I can link with LinkedIn. This is an experiment and I hope it works.

Go to and see if there’s a link to BaubleBabble’s WordPress account.

PS  IT WORKED!! My WordPress post shows up in my LinkedIn profile.  YIPPEE!!


Marketing My Artisan Jewellery Business

“How to Stop Social Media Taking Over Your Day

  • ONLY SHARE WHAT IS SAFE TO SHARE – Once you connect to people outside your close friends and family you need to restrict the information you place in these networks. If in doubt, keep it to yourself.
  • Observe before following.
  • If people are taking too much of your time, drop them, and do not feel any guilt about it. There are no rules that say you have to follow everyone who follows you!
  • Pick your venues and do not try to be active in all of them.
  • Do not take part in time-wasting activities, such as quizzes and zombie games.
  • Set Social Media time and log off when that time is over.
  • Grow your network selectively and steadily – Learn how much activity you can manage.
  • Use tools where appropriate.

Turn off beeps and popup message alerts, they just take you away from work. In my case using TweetDeck has helped me a great deal (when the thing doesn’t freeze on me) because it puts front and center the most important stuff while keeping less priority stuff accessible.”    ~excerpt from

There’s more where that came from but I’ll let you go through it yourself.

There are a bazzzillion companies out there, at least it feels like a bazzzillion, selling you stuff you can do for FREE.  I agree that, if you can afford it, they will bring the job back on time and within budget. But you need to know so much just to pick the successful candidate company. And you run the risk of being taken for a ride you can’t afford.

That has been my bete noire: I trusted the wrong people and I’m in the hole now. It’s a deep hole, too.

I subscribe to the philosophy of  the Renaissance Wo/Man:  be the expert of only one thing:   knowing where you can get the answers to your questions. That will make you an expert of everything.

The answer? Here are my do’s and don’ts:

Do the research yourself.  Hunt up as many forums on the subject and ask questions. Check out Google Asks and Yahoo Asks.

Do ask questions.

Do as much as you can yourself.

My Biggest DO? DO use the common sense you were given at birth.

Don’t  hire the first company that reaches you.

Don’t believe that only they can do things you are perfectly capable of doing yourself.

There is so much to know that it is easy to become frozen, not knowing where you should take your first step.  It can be overwhelming. Each evening, before closing down for the day, decide what your goal for tomorrow will be.  Scribble a quick reminder on your computer so you can get to work on that goal even before you finish your first coffee.  

Now, focus on that one thing.  There will be lots of things to distract you but always come back to that one goal. If achieving that goal will take several days, then stick with that goal until it is completed.

Send yourself a ‘status report’ at the end of each business day. Read it the next morning while wearing your ‘CEO Hat.’ 

Stay Focussed.